Rockin' The Corps: Post Event
One-day theatrical exhibition {NIGHT OF CELEBRATION ACROSS AMERICA} was held on June 27, 2005 at 132 select Regal, Edwards, United Artists and AMC theater in top DMAs. http://www.bigscreenconcerts.com
Theatrical Premiere was held on June 26th, 2005, in Washington D.C., attended by a meaningful contingent of Washington dignitaries.
Over 6500 Regal/Edwards/United Artists/National CineMedia screens showed a 60 second trailer of the concert film both on the big screen and on monitors in the lobbies for 2 weeks preceding the even night.
TV broadcasts included a July 4th marathon on INHD2 {Time Warner/Comcast's HD network} and further broadcasts on pay per view and On Demand, both Hi-definition and standard def for a one year period.
Cross channel promotions included heavy rotation of 60 second trailer, as well as two other spots
Cross channel PSA promoted the Support the Corps charity, which in turn promoted the show.
Armed Forces Network aired the show internationally to the US military, bringing in accolades from troops worldwide.
Yahoo! Homepage on Memorial Day heavily promoted the event: their biggest banner featured newsbytes and line to an entire Yahoo! page dedicated to the Rockin the Corps show, the Support the Corps charity: http://promo.yahoo.com/memorialday_05/ and http://biz.yahoo.com/bw/050526/265639.html?.v=1
Yahoo!’s Launch.com featured 4 videos from the show: Destiny’s Child, Kiss, Godsmack & Cedric the Entertainer. Received 350,000 visitors watching the videos over our Memorial Day promo. Yahoo!/Launch.com ranked our video of Destiny’s Child’s “Survivor” in their top ten most played. AOL streamed video clips from the show, including full performances by Destiny’s Child, Kiss & others, as well of behind the scenes with artists & troops.
AOL held a Listening Party for CD / DVD release at http://music.aol.com. AOL featured the DVD & CD at their Military Community page for a thirty day period. http://peopleconnection.aol.com/military
General Colin Powell receives a Regal Entertainment Big Screen Concert ticket by Support The Corps founder, Joe E. Robert. A portion of all ticket proceeds go to support the Even, U.S. Marines and Their Families through Support The Corps, Inc., a Tax Exempt, non-profit charitable organization. The event will be in 132 Regal Cinemas, United Artists and Edwards Theatres nationwide on Monday, June 27th, 2005 at 7:00 pm local time.