Lori Ellen Burke
Book Content, Media Extensions & Marketing Strategist: M17 Books
Spencer has also teamed with Lori Burke, a twenty-year veteran from the top of the book industry, to aid the Meteor 17 team, in identifying and executing enterprises for new audiences and revenue streams in the book lane through supporting M17’s book publishing, merchandise, co-branding, promotional partnerships and media.
Lori and Spencer plan to have her help to establish innovative campaigns, aid in the execution of M17 print, digital and social media advertising, book website development, consumer and industry trade conventions and exhibits, and publicity. Lori has a unique expertise which she honed down from her decades long experience at the top of major book companies, to extend books into various platforms of media, with a focus on animation.
Having curated a variety of best-selling literary series, ranging from pre-school to pop culture to lifestyle, Lori possesses an in-depth understanding of the entertainment arena and process needed to transform books beyond the page, as seen in her contributions to developing broadcast series like the Emmy award winning show The Who Was Show? currently airing on Netflix.
Burke has held major positions such as Executive Director of Licensing, Strategic Partnerships, Acquisitions & Media as well as Marketing at leading book publishers such as Scholastic, DK Publishing, Penguin Young Readers Group, and Random House. Lori brings essential tools for success in building platforms for audiences of all ages to engage with their favorite characters, brands, or artists.